Working for Atomiq, and working alongside Kevin Barbee Creative Advisors, I worked on Shrek's Faire Faire Away at Dreamworld.
Some of my responsibilities included:
signage, particularly the main entrance, as well as many wayfinding and ride signs.
design of various theming elements
most of the colour and finish specifications for the area
We created an area that was vibrant, exciting and keeping with the Shrek brand. We worked closely with DreamWorks to ensure that the Shrek brand was represented in the best possible way.
All characters and logos copyright DreamWorks Animation SKG and Dreamworld Australia.
I did nearly all of the colour and finish specifications for the area (excluding ground surfaces), including for the retail building shown here. (Building design by Kevin Barbee Creative Advisors)
Detail drawings of the South entrance
Artwork for the South entrance
Shields for the South entrance
Change rooms for the characters
I worked on new designs for the exisiting operators booth. This is the Gingies Flyers booth.
Height sign for Gingies Flyers ride.
A few ideas for posters to go on the retail building. Character artwork provided by Dreamworks.
Rider conditions for Gingies Flyers. Painted in Photoshop.
I created many different entry and exit signs for various rides.